Colors
Main colors
These main colors create the basic visual character of the brand.
| ChainCamp Purple | |
|---|---|
| HEX | #530b6e |
| RGB | rgb(83,11,110) |
| CMYK | 80-100-22-16 |
| ChainCamp CTA | |
|---|---|
| HEX | #30ff97 |
| RGB | rgb(48,255,151) |
| CMYK | 56-0-65-0 |
Color modes
Color modes define the color scheme we choose for the logo to achieve the correct display on both screens and in print.
| Color mode | What is it? | Example | Usage |
|---|---|---|---|
| HEX | RGB equivalent (hexadecimal) | #000000 | WEBHTMLCSS |
| RGB | Color space for screens | rgb(100, 100, 100) | WEBHTMLCSS |
| CMYK | Color space for print | 10-10-10-10 | PRINT |
| Pantone | Direct colors for printing | 1100 C | PRINT |
Choosing color mode
| Suitable logo color mode: | RGB logo | CMYK logo | Pantone logo |
|---|---|---|---|
| The logo will be on the screen (web, mobile, presentation…) | |||
| The logo will be printed (business card, leaflet…) |